PR doesn’t have to mean needless puff pieces. Whether you need to promote an idea, network with the right people to create real change, or fix a mistake you have made, your best bet will always be working closely with a reputation consultant on what you are doing: not just what to say.

A good PR will never just write an apology for you. In a world where a bad apology is as bad as none at all, you need to express genuine remorse, and explain what you are going to do to heal the hurt you have created. The public and press can identify false or cold statements in seconds, and writing it yourself, with a PR at hand to check it isn’t unintentionally callous, will save you a lot of trouble.

Knowing the right journalists, the right politicians and the right business leaders is everything in making a campaign, project or agenda successful. Whether you are fighting for an anti-domestic violence bill or need to raise awareness of your situation, work with a PR specialist to get you meetings and calls with the right people to help you.

A great idea is nothing without a great strategy. Knowing what papers to go to, or who to get in touch with, is only half the story: who are you selling to? What do you want to change? How do you get there? A PR can help you get the results you want by helping you understand how campaigning, promoting and pitching works.

I offer free support for some individuals and organizations who are unable to cover the fees and costs of a PR team while in need. You can send an enquiry using the link below. Please be aware that this is something I do in my own free time and I reserve the right to choose what projects I participate in.